Marketing Toolkit for Farmers
Educate and engage your customers
Educating customers about the specific benefits humane farming offers animal welfare, human health, and the environment is vital for farmers selling directly to consumers. Sharing your story, your practices and highlighting the health advantages of pasture-raised products are just some of the ways strategic marketing can cultivate a loyal and informed customer base.
Marketing Tools
-
Nutritional factsheets
Nutritional data on the unique benefits of consuming humane and pasture raised meat, dairy and eggs. Download them below and share them on your social media and/or print them out and post them at your farmstand.
-
Sample Posts
Need a jumping off point for how to phrase your social media posts or newsletters in a way that showcases your humane practices?
Download our sample post document! -
Humane Farming Matters
A handout explaining some of the ways humane farming is different from industrial farming.
-
Good Meat Project Resource Library
The folks over at The Good Meat Project have put together an excellent resource library to educate customers on buying and preparing high-welfare meat.
-
SARE Social Media Toolkit
SARE (Sustainable Agriculture Research and Education) put out an in-depth social media toolkit in 2020. Check it out below.