Richard WooD, MDiv, DMin

Executive Director

Rich joined FACT as its Executive Director in 1995. His efforts include leading FACT’s Fund-a-Farmer Project grant review committee, and he previously helped organize and lead the Keep Antibiotics Working Coalition (KAW). Previously Rich led FACT’s Nest Eggs Project, demonstrating the success of marketing eggs from uncaged hens, and FACT’s research with large dairies in the southwest on calf and cow welfare. Representing consumer groups, Rich successfully negotiated an agreement with the Food and Drug Administration (FDA) and the egg industry on Salmonella controls for all egg farms. He also served on the FDA’s Veterinary Medicine Advisory Committee, and received the Commissioner’s highest award for his informed consumer advocacy. Rich earned both Masters and Doctoral degrees from Wesley Theological Seminary in Washington, DC, with a focus on public policy advocacy and community organizing.


Sidney Freitag-Fey, MA, CFRE

Director of Marketing and Development

Sid came to FACT in November 2015 with more than 13 years of cumulative nonprofit experience in fundraising, communications, and external relations. He has worked for several Chicago-area nonprofits in progressing development roles, and began his career as a United States Peace Corps Volunteer in Mongolia. He attained his MA in Social Justice from Loyola University Chicago and his BA in Communication/English from Saint Louis University. He is adjunct faculty at Loyola University Chicago’s Institute of Pastoral Studies, routinely presents workshops on fundraising for North Park University’s Axelson Center for Nonprofit Management as well as Forefront (previously known as Donors Forum), and is a member of the Chicago Area Peace Corps Association. He grew up in a small farming community in Central Illinois and is an avid gardener and animal lover.


Maria Ma, MPH

Food Safety staff assistant

Maria Ma 4.19.18.jpg

Maria joined FACT in February 2018. She attained her MPH in Infectious Disease and Vaccinology from the University of California - Berkeley, where she focused on issues related to antimicrobial resistance. Prior to the MPH, she received her BS in Microbiology from UC Davis.


Larissa McKenna, MS, MPH

humane Farming Program Director

Larissa has worked on humane farming issues at FACT since 2006 and previously served as the coordinator of the Keep Antibiotics Working campaign. She currently directs FACT’s Humane Farming Program. Larissa holds graduate degrees in public health, as well as Agriculture, Food and the Environment (AFE) from Tufts University.


Steven Roach, MA

Food Safety Program Director and senior analyst for keep antibiotics working

Since 2001 Steve has led our Food Safety Program and is also a Senior Analyst for Keep Antibiotics Working, a coalition of health, consumer, and environmental advocacy organizations that have joined forces to combat the inappropriate use of antibiotics in food animals. He represents Consumers International at the Codex Committee on Residues of Veterinary Drugs in Food and was the Consumers International delegate at the Codex Ad hoc Task force on Antimicrobial Resistance.  In July 2015, he was appointed to the World Health Organization Advisory Group on Integrated Surveillance of Antimicrobial Resistance. He has an undergraduate degree in physics and philosophy, and a MA in anthropology.